We're Here to Make Sure They Know It Too.

Raising a child in this city takes everything you've got. And when your child struggles to believe in themselves — in the classroom, at home, with their peers — it can feel like you're pushing against a wall alone.

You're not alone. That's exactly why RICH is here.

RICH students in class
With Evita Belmonte — RICH Parent Advocate

The RICH Parent Investment Alliance (PIA) is a program designed to give you the tools to reinforce your child's positive self-confidence practiced at home for school success. Because here's what 30 years of working with families has taught us: when a parent and a program speak the same language, a child's self-confidence strengthens.

Our Parent Investment Alliance program is led by Dr. Evita Belmonte, a New York State parent leadership advocate, educator, and New York City Department of Education former board member on the Panel for Educational Policy. Dr. Belmonte has decades of experience working with Chancellors, Superintendents, Principals, and the United Federation of Teachers as a Parent Teacher Association Chairperson, supporting families' learning experiences for their children.

RICH Chairman Thomas Southwood supports The Parent Investment Alliance (PIA) "Because the RICH PIA program focuses on helping parents develop successful home environments that foster their child's confidence in learning."

What You'll Walk Away With

By the end of a RICH PIA workshop, you'll know how to have "heart-to-heart" conversations with your child — conversations built around the same 4 Guiding Principles a child learns in the RICH program.

  • I Matter — helping your child understand that their voice and goals count in your home and in the world.
  • I Am Responsible for My Behavior — giving your child the language to own their actions, not deflect them.
  • I Am Considerate of Others — building the habit of seeing and respecting the people around them.
  • I Use Thinking Strategies for School Success — showing your child how to set action goals and to understand the role of relationships in achieving goals when it gets hard.

These aren't abstract values. They're specific, repeatable conversations you can start during everyday teachable moments.

What Changes When Parents Get Involved

The goal is straightforward: a child who goes to school with enthusiasm and confidence comes home with a sense of accountability and grows up knowing they matter.

Here's what that looks like in practice:

Your child knows they matter — and acts like it. They take ownership of their behaviour instead of making excuses. They treat their classmates, teachers, and family with genuine respect. And they learn to think their way through challenges instead of shutting down. That's not a wish. That's what happens when the home and the Reach for Success Program work together.

Join the Conversation

The RICH PIA workshops are open to all parents and caregivers of students in the Reach for Success program.

RICH parents and children